Tottenham have announced the name of their new stadium ahead of their big move in September.
Spurs' new home will simply be called 'Tottenham Hotspur Stadium' for the time being - with a sponsor likely to be sort in the coming weeks.
The club have opted to specialise its new name by making the 'A' in the word 'stadium' stylised in tribute to their north London heritage with the letter pointing north.
"We are delighted to unveil our new stadium brand identity," read a statement on the club's official website. "As well as becoming a new, world-famous home for Tottenham Hotspur, our new stadium will also stage NFL matches, concerts and other major events as we look to create an iconic global sports and entertainment destination in Tottenham.
"It will therefore have its own brand identity, as with all world-class multi-purpose venues. The design is inspired by the stadium’s South West Elevation as it sweeps over the five-storey atrium – a view of the stadium that fans will enjoy as they walk up the High Road on matchdays.
"The pattern within the marque is based around the stadium’s veil façade to create a unique and contemporary motif that can stand alone or sit elegantly alongside our famous Club badge."
The stadium will also have more tributes to the club's history, with bars called 'The Shelf' and 'The White Hart'.
The club's mottos will also be visible around the elevations of the stadium, with the cockerel crest cast in concrete around the outside of the club's new home.
Spurs' new home will simply be called 'Tottenham Hotspur Stadium' for the time being - with a sponsor likely to be sort in the coming weeks.
The club have opted to specialise its new name by making the 'A' in the word 'stadium' stylised in tribute to their north London heritage with the letter pointing north.
"We are delighted to unveil our new stadium brand identity," read a statement on the club's official website. "As well as becoming a new, world-famous home for Tottenham Hotspur, our new stadium will also stage NFL matches, concerts and other major events as we look to create an iconic global sports and entertainment destination in Tottenham.
"It will therefore have its own brand identity, as with all world-class multi-purpose venues. The design is inspired by the stadium’s South West Elevation as it sweeps over the five-storey atrium – a view of the stadium that fans will enjoy as they walk up the High Road on matchdays.
"The pattern within the marque is based around the stadium’s veil façade to create a unique and contemporary motif that can stand alone or sit elegantly alongside our famous Club badge."
The stadium will also have more tributes to the club's history, with bars called 'The Shelf' and 'The White Hart'.
The club's mottos will also be visible around the elevations of the stadium, with the cockerel crest cast in concrete around the outside of the club's new home.
No comments:
Post a Comment