New Google Ranking Factors For Websites And Blogs

I've been privileged to see several transitions of Google indexing rules, I've watched algorithms come and go, even some silent changes and tweaking happening on Google's search result page. In all these, one thing has not changed, Google still loves to feature most relevant contents to search queries.

Before now, the concentration has always been on the content and bloggers/web owner got away with a lot of gimmicks like keyword stuffing (funny enough people still do this), targeted first paragraph, rewriting title tags, testing keyword density, asking to click search result multiple times to see it go up in rank, creating footer links of several blogs, using old domain to setup a blog and many more. 

But now, it's no longer about the bloggers or web owners, it's about the users. Unfortunately, it's even beyond how SEOed your contents are. It's beyond the word count or quality of your contents. Google is returning power to the users visiting via search results, these metrics becomes the determinant.

For easy understanding, I will break this down into two: User Interface and User Experience (UI and UX)

The UI and UX has always been part of us. Infact any experienced website developer will understand that this must be checked on the list of a good website.

User Experience is simply creating a products or providing informations that are meaningful and relevant experiences of your users. No too much grammar.

This UX in a way can help you generate more leads since customers finds it user friendly, gain more presence, and keep customers converting even without a landing page (though I recommend).

Away from the common terms and my effort to break this down... this is how Google understands user experience.

For Google, UX is measured and determined in 4 ways:

1) Your Time on Page (how long unique visits stays on your site/site)

2) Your Loading Time (measured via webpage size, scripting and http page request)

3) Your Bounce rate (how fast users switch to other sites from your website)

4) Your Content engagement (length, relevance and count/replies count, also measured via page authority