Universal Music Group today announced the launch of Def Jam Africa, a new label division within the continent.
According to the announcement, the new label is dedicated to representing “the best hip-hop, Afrobeats and trap talent in Africa, and will follow the blueprint of the iconic Def Jam Recordings label,” one of the most important hip-hop/R&B companies in history.
The label launches with a flagship roster including such well-established African artists as Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria), Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).
According to the announcement, the new label is dedicated to representing “the best hip-hop, Afrobeats and trap talent in Africa, and will follow the blueprint of the iconic Def Jam Recordings label,” one of the most important hip-hop/R&B companies in history.
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