Serie A club Genoa has launched its new third kit with a striking collaboration featuring WWE icon The Undertaker. As part of its "Golden Dark Side of Genoa" campaign, the club tapped into the wrestling legend's renowned persona to debut an all-black kit, accented with gold trim.
The Undertaker's involvement has added a unique flair to the kit launch, blending the drama of sports entertainment with the heritage of Italian football. Genoa's official statement described this collaboration as a celebration of The Undertaker's broad appeal, noting his influence across generations and his alignment with the "dark side" theme of the new design.
In a dramatic social media reveal, Genoa shared images of The Undertaker wearing the new kit, creating an impactful launch that has captivated fans of both wrestling and football.
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