Victoria Beckham has announced she will donate 20 per cent of all sales from her fashion label and beauty brand to struggling food bank charities amid the coronavirus pandemic.
The former Spice Girl, 45, was forced to shut her flagship store in London's Dover Street during lockdown but with the high-end fashion label still taking online orders, she has made the generous decision to donate to charities on the frontline of the crisis.
Along with her eponymous clothing brand, the star has also pledged sales from her new make-up line, Victoria Beckham beauty - with the donations from both businesses going to UK charity The Trussell Trust and US charity Feeding America.
In a statement on her website, she wrote: 'We are committed to caring and supporting those on the front lines of the COVID-19 relief efforts – words can't describe how thankful we all are for the bravery and hard work of everyone who is making significant sacrifices to keep us safe. We are in this together.
'At Victoria Beckham and Victoria Beckham Beauty, we firmly believe that during these uncertain times, feeding yourself and your family should not be one of those uncertainties.
'We are committed to helping the most vulnerable people in our communities: the nurses and healthcare workers who are sacrificing their own health to treat and care for others; the teachers who are continuing to support their classrooms; mothers and children, many of whom are now at home, balancing full-time jobs and home schooling; and the elderly, who are at greatest health risk and unable to go out to shop for themselves.'
'Above all, we stand behind the women who are supporting other women through this challenging time.
'This commitment is also why starting 25th March, we will be donating 20% of sales from victoriabeckham.com and victoriabeckhambeauty.com to Feeding America in the US and The Trussell Trust in the UK.
'Feeding America is a non-profit organisation in the United States. It is a nationwide network of more than 200 food banks that feeds more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
'Every $1 donated to Feeding America provides 10 meals to people in need.
'The Trussell Trust works to stop UK hunger and poverty by supporting a network of over 1,200 food bank centres to provide emergency food and compassionate, practical support to people in crisis. Even £10 gives a parent the peace of mind that their family will not go hungry tonight.
'Thank you for your support and loyalty as we navigate this uncertainty together – we truly value you, our community, more than ever.'
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