Sobha Realty Becomes Arsenal's First Training Ground Naming Rights Partner
In a significant move, Arsenal Football Club has successfully finalized a lucrative deal with Dubai-based luxury real estate developer Sobha Realty.
The London Colney training ground, integral to the team's preparation and development, has officially been renamed the Sobha Realty Training Centre as of this Friday.
This groundbreaking agreement marks Arsenal's first-ever partnership for naming rights to their training ground. Beyond the rebranding, Sobha Realty is set to extend its presence on the field as the official training kit sleeve partner for both the men's and women's teams.
The multi-million pound deal reinforces Sobha Realty's commitment to aligning its brand with one of England's premier football clubs. This strategic move not only brings financial benefits to Arsenal but also signifies a new era in the club's corporate partnerships.
While the training ground undergoes this transformation, it's noteworthy that Emirates will maintain its stronghold as the primary sponsor for the club's match and training kits in the upcoming season.
This renewal reflects a continued partnership between Arsenal and Emirates, showcasing the enduring synergy between the football club and the airline giant.
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