Why UEFA Refers to it as Arsenal Stadium Instead of Emirates Stadium

Confusion surrounds UEFA's reference to the Emirates Stadium as Arsenal Stadium, sparking debate ahead of the Champions League quarter-final.

Confusion Surrounding Stadium Naming

As the UEFA Champions League quarter-final approaches, there's confusion brewing around the Emirates Stadium's designation as the Arsenal Stadium. Fans and pundits alike have been left perplexed by graphics prepared for the clash against Bayern Munich, clearly labeling the venue as the Arsenal Stadium.

The Fixture at Emirates Stadium

The upcoming match between the Gunners and Bayern Munich is set to take place at the Emirates Stadium on Tuesday night, yet UEFA's reference to it as the Arsenal Stadium has stirred amusement and questions among observers.

 A Closer Look at UEFA's Naming Protocol

According to UEFA’s official documents, specifically Article 72.03, stadium naming rights are subject to specific regulations. These regulations dictate that while clubs may grant naming rights to their stadiums, certain restrictions apply to the visibility of branding within the commercial exclusive zone. This means that unless exceptions apply, no branding associated with the stadium sponsor, such as names, logos, trademarks, slogans, or corporate colors, should be visible in designated areas.

Exceptions and Considerations

While the Emirates Stadium remains the official name of Arsenal's home ground, UEFA's protocol regarding branding and sponsorship rights prompts the use of the term "Arsenal Stadium" in certain contexts, as stipulated by their regulations.

Historical Context

The absence of Arsenal from the UEFA Champions League quarter-finals since 2010 has further fueled speculation and jests about UEFA potentially forgetting the official name of the arena.

In light of UEFA's regulations on stadium naming rights and branding visibility, the Emirates Stadium occasionally takes on the designation of Arsenal Stadium in official UEFA documents and materials. This practice reflects the organization's adherence to commercial exclusivity zones and sponsorship guidelines, despite the confusion it may cause among fans and observers.