Tottenham Hotspur Unveils New Logo, Enhancing Iconic Cockerel for Greater Impact

Tottenham Hotspur has unveiled a refreshed version of its iconic logo, which aims to strengthen its brand presence.

The main change involves the removal of the curved "Tottenham Hotspur" text beneath the cockerel, allowing the emblem to scale more effectively across various platforms.

The club emphasized that this adjustment helps the cockerel stand out as a true symbol of the club’s identity, enhancing its visual impact.

This change continues the club’s tradition of refining its visual identity while staying rooted in its historical legacy, represented by the cockerel—an emblem that symbolizes the valor and ambition central to Tottenham Hotspur's ethos