Warner Music Group (WMG) has entered a new partnership with Chocolate City, the influential Nigerian record label with a roll of stars that includes legendary Femi Kuti, son of Afrobeat trailblazer Fela.
A part of the new deal which was announced today, Thursday the 28th of March 2019, Chocolate City artists will join WMG's repertoire and receive the support of the company's distribution and artist services via its independent label services division ADA.
Chocolate city’s group CEO Audu Maikori said in his press release "At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth… The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds -- curated and bespoke services by a highly-experienced team across Africa and a dedicated global team to further push their music and their brands."
Warner Music executive VP Eastern Europe, Middle East and Africa Alfonso Perez Soto added that "The music scene in Nigeria is so rich and diverse that it's important that we develop bespoke entrepreneurial strategies…."
The deal, which is designed to broaden the reach of Chocolate City's artists across the world, includes a strategic, mutual marketing agreement with WMG South Africa. WMG will also financially invest in Chocolate City to assist in its mission of signing and developing promising local talent.
Chocolate City co-founders Audu Maikori and Paul Okeugo, along with executive VPs Jude Abaga and Aibee Abidoye, will continue to lead the company.
Other Chocolate City artists include M.I. Abaga, Dice Ailes, Nosa, ClassiQ, Ruby Gyang, Blaqbonez, C Kay and Street Billionaires. Its catalogue also includes such popular artists as Brymo, Ice Prince and Jesse Jagz
No comments:
Post a Comment