After a successful three-year relationship, Africa’s most preferred smartphone brand, TECNO, has renewed its strategic partnership with the popular United Kingdom-based Manchester City Football Club at an event in New Delhi, India.
The partnership is aimed at leveraging the global fan base of the two brands in order to ensure top of mind awareness for both parties. It also makes it possible for the brands to work together on a number of initiatives.
Following the renewal ceremony last week in India, TECNO visited Nanjing, China for the first game during Manchester City’s 2019 Asia tour. To crown the occasion, Manchester City recorded a 4-1 victory against West Ham United in the opening game of the 2019 pre-season tour of Asia.
Stephen HA, VP of TRANSMISSION HOLDINGS and GM of TECNO said: “TECNO feels very honored that our brand will be with City players all through the 2019 Asia tour. We believe that our blue spirit will be a winner.”
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “Manchester City prides itself on partnering with some of the world’s leading organizations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fan base.”
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